Our Social Mission
Every Smile Matters
For over 25 years, we have been on a mission to improve oral health across the globe by promoting a simple but effective message: Brush Day and Night. We believe that every smile matters and that nothing should get in the way of smiling – especially not poor oral health. To date, we have reached over 102 million consumers around the world, spreading outstanding oral health so that everyone can unlock the power of their smile.
There's a global oral health crisis
And it is affecting these children on a deeper, emotional level:
Yet, it’s also the most preventable disease. The solution is simple: brushing day and night with a fluoride toothpaste reduces tooth decay by up to 50%.
What we do
School programmes are the highlight of our mission. Delivered in partnership with teachers and nurses, kids learn about oral health in a fun, interactive, and compelling way.
These programmes aim to establish long term brushing behaviour and are proven to increase twice-daily brushing behaviour in children by 25%.
Improve social-emotional skills
Children with poor oral health are nearly twice as likely to find it difficult to socialize with others.
Better school performance
Children with good oral health are more likely to enjoy school and participate in activities.
Children with bad teeth are nearly five times more likely to avoid smiling and laughing
So, join us on our journey
Help children build good toothbrushing habits by teaching them to brush day and night. A happy, healthy smile is the best gift you can give a child.