

The research and whitepaper
In 2018, we commissioned a global research on the impact of poor oral care on children and their parents. The first research of this kind on a global perspective, it helped us understand the challenges kids with dental problems face at school and in their personal life.
What we found: The impact of oral health goes beyond hygiene.
It's important to establish good oral habits in children from a young age, so that nothing gets in the way of smiling. Especially not poor oral health. Read more about the research findings, and how you can play a part to make every smile matter.

Stop and think for a moment how a simple act of teeth brushing can impact them for life. More than just a healthy smile, brushing day and night can help children develop a healthy self-esteem and make a positive impact on their school performance and social skills. A life-changer in more ways than one. Truly, twice a day brushing can redefine the world of oral health as we know it.