World Oral Health Day, is the largest global awareness campaign on oral health and is celebrated on 20 March.
This year, to understand how oral care habits and behaviours have been impacted during the pandemic, when daily routines were disrupted, Pepsodent commissioned a global study. We spoke to nearly 7,000 consumers from eight countries and 15 dentists from three countries.
What we uncovered
The pandemic made people more focussed on their health and wellbeing.
But, this positive shift did not translate to oral care. Oral care routines have instead deteriorated. Fewer people are brushing twice a day globally, compared to 2018.
Children mirror parents’ behaviours. When parents skip brushing, so do their kids. This inadvertently impacts their oral health.
Why should we start prioritizing oral health?
From our global research in 2018, we know that the impact of poor oral health has been proven to go beyond just hygiene - it also impacts a child’s confidence, self-esteem levels, school performance and ability to socialize.
Introducing #BrushWithMe
About our Campaign
At this time where dental visits may not be possible for many around the world, the simple act of brushing day and night can help dramatically. This World Oral Health Day, through our #BrushWithMe campaign, we are encouraging parents everywhere to brush both day and night with their children, and develop better oral care routines for their families.
Kids mirror your actions. Let’s set a good example and build lifelong brushing habits with our families. Now is the perfect time to instigate positive change.
Watch our video below and #BrushWithMe today!
Helpful Resources
For over 25 years, we have been visiting schools with our 21-day Brush Day & Night school program. Delivered in partnership with teachers and dentists, kids learn about the importance of good oral health and correct brushing techniques in a fun and interactive way. Learn more about how we improve oral health in our communities.
