Our Social Mission
Every Smile Matters
For over 25 years, we have been on a mission to improve oral health across the globe by promoting a simple but effective message: Brush Day and Night. We believe that every smile matters and that nothing should get in the way of smiling – especially not poor oral health. To date, we have reached over 102 million consumers around the world, spreading outstanding oral health so that everyone can unlock the power of their smile.
Yet, it’s also the most preventable disease. The solution is simple: brushing day and night with a fluoride toothpaste reduces tooth decay by up to 50%.
What we do
School programmes are the highlight of our mission. Delivered in partnership with teachers and nurses, kids learn about oral health in a fun, interactive, and compelling way.
These programmes aim to establish long term brushing behaviour and are proven to increase twice-daily brushing behaviour in children by 25%.
So, join us on our journey
Help children build good toothbrushing habits by teaching them to brush day and night. A happy, healthy smile is the best gift you can give a child.