Skip to content
Because today more than ever, Every smile matters

Because today more than ever, every smile matters

Pepsodent I The First Smile


Pepsodent contributes to protect those smiles more affected in this crisis, through donations and community efforts.

With decades of our expertise in running oral hygiene awareness and education programs, we now aim to continue to work closely with communities around the world to do our bit:

1– Protecting Smiles of those at the frontline, through our products

Unilever Stands with Bangladesh

Unilever Bangladesh pledges BDT 200 million to support the nation in its fight against coronavirus.

11 April 2020, Dhaka: Unilever Bangladesh Limited (UBL) has pledged BDT 200 million to help the nation in its fight against COVID – 19.

The commitment includes wide-ranging measures such as product donations, creating awareness, improving health infrastructure, protecting its people and livelihoods of those who work across the value chain such as extended Distribution and Supply Chain.

Ever since the outbreak, UBL has been donating hygiene and household products such as Lifebuoys soaps, Surf excel and Wheel detergents, Domex cleaners in order to protect the communities against Coronavirus. So far, UBL has donated products worth BDT 10 million and will continue its contribution by partnering several organisations in order to reach out to the people who are in need.

In January 2020, Lifebuoy became the first brand in Bangladesh to raise awareness on Novel Coronavirus and Unilever assigned BDT 50 million to create mass media content on prevention of the virus.

Unilever will also donate a sum of BDT 10 million to support and upgrade health care facilities.

Protecting Livelihoods of people involved in our Value Chain

UBL pledges to protect its Value Chain, consisting nearly 20,000 people, from sudden drops in pay, as a result of market disruption or being unable to perform their role, for up to three months. Apart from this Unilever is ensuring the safety and wellbeing of its employees and their families, Supply Chain and Sales safety protocols complying with World Health Organization (WHO) standards and incorporated the best practices in safety management for operations.

Our partners: 

Unilever Bangladesh is collaborating with organisations such as BRAC, WaterAid, Unicef, Ek Takay Ahar to create awareness among the most-vulnerable people in far-flung areas and help them stay safe during this pandemic. The Company has already spent BDT 10 million in these efforts.

UBL employee contribution: 

That’s not all, UBL employees have committed minimum one day of salary and company is matching the contribution equally to create a fund for people in need.

Kedar Lele, CEO and Managing Director of UBL said, “In this challenging time, we are committed to protect livelihoods of our people. It is our responsibility to reach out to as many people as possible and help them in their fight against the virus. Considering the scale of the challenge and in order to address it at multiple levels, we are collaborating with the government, health institutions, implementation partners and civil society.”

2 – Unlocking Smiles through online dental consultations

To support families with handling dental ailments while staying at home, and to connect Dentists and patients during this time, we are offering free dental consultations online. We have created a panel of dentists from the Sensitive Expert Dental Center to respond to patients via Facebook posts. Patients can easily comment their issues/problems on the specific Dentist post, and the respective Dentist would get provide consultation through his/her own FB account.

3 – Helping Build a Positive Brush Time Routine, at Home

To help parents have one less thing to worry about, we would like to enable building children’s brushing habits through fun ways such as The Adventures of Little Brush Big Brush and the Day and Night Brushing Calendar and other tools to make brush time, fun time. Access them here:

4 – Our company-wide efforts

Globally, Unilever - the owner of Smile, will contribute $153 million to help the fight against the pandemic through donations of soap, sanitiser, bleach and food. This includes:​

A product donation of at least $76 million to the COVID Action Platform of the World Economic Forum, which is supporting global health organisations and agencies with their response to the emergency. In addition to the supply of soap, Unilever will adapt its current manufacturing lines to produce sanitiser for use in hospitals, schools and other institutional settings.​

Product donations, partnerships and handwashing education programmes, delivered through national health authorities and NGOs, to support local communities most at need.

Smile. Because Today, more than ever, Every Smile Matters

Today, our belief and purpose that ‘Every Smile Matters’ could not have been more relevant. A smile, in times like this can be a powerful gesture that unites and a symbol of hope of a better tomorrow. We invite you to share this video to spread a smile to others.

Youtube video