Join our mission

Social Mission

Tooth decay affects the health and self-confidence of millions of people around the world. That’s why Pepsodent has a mission to change oral care habits, starting with children.

Central to this mission is Pepsodent’s 21-day Brush Day and Night Programme. This initiative aims to improve school children’s dental health through education on oral hygiene and toothbrushing, reinforced over 21 days.

A study carried out in partnership with the FDI World Dental Federation showed that the programme led to:

  • 25% increase in twice-daily brushing
  • Sustained behaviour change for 6–12 months.

Thanks to the dedication of our dental professional partners, Pepsodent’s school programmes and free dental check-ups have reached more than 75 million people over the last 25 years.

Leaflet Pepsodent Pagi & Malam

Download a leaflet to learn more about our mission to educate children to brush twice a day.

Download - PDF 3.6MB

Join the school programme

Join our mission to educate children and drive behaviour change by getting them to brush day & night. Download the school programme assets that you can use to conduct a school programme to inculcate good brushing habits to children.

Download -  ZIP 6.4 MB

Join the school programme

Hear more about Pepsodent’s social mission in partnership with FDI

Hidden impact of oral health on children's lives

Learn more about a global research study understanding the full impact of oral health on children's school attendance and self-esteem

 Download - PDF 4.9 MB

international dental journal

Download peer-reviewed publications evaluating the success of the Brush Day & Night Phase III programme

Download - ZIP 0.6MB

Brush day and night image

Download this leaflet to discover the achievements after 12 years of the Brush Day & Night programme

Download - PDF 2.6 MB