Social Mission

Tooth decay affects the health and self-confidence of millions of people around the world. That’s why Pepsodent has a mission to change oral care habits, starting with children.

Central to this mission is Pepsodent’s 21-day Brush Day and Night Programme. This initiative aims to improve school children’s dental health through education on oral hygiene and toothbrushing, reinforced over 21 days.

A study carried out in partnership with the FDI World Dental Federation showed that the programme led to:

• 25% increase in twice-daily brushing
• Sustained behaviour change for 6–12 months.

Thanks to the dedication of our dental professional partners, Pepsodent’s school programmes and free dental check-ups have reached more than 75 million people over the last 25 years.

Download a leaflet to learn more about our mission to educate children to brush twice a day

Join the school programme

Join our mission to educate children and drive behaviour change by getting them to brush day & night. Download the school programme assets that you can use to conduct a school programme to inculcate good brushing habits to children.

Learn more about a global research study understanding the full impact of oral health on children's school attendance and self-esteem

Download peer-reviewed publications evaluating the success of the Brush Day & Night Phase III programme

Download this leaflet to discover the achievements after 12 years of the Brush Day & Night programme

FDI World Dental Federation serves as the principal representative body for over 1 million dentists worldwide. Its membership includes some 200 national dental associations and specialist groups in over 130 countries. FDI has the vision of leading the world to optimal oral health. Learn more about our partnership, which is driving behaviour change worldwide:  https://www.fdiworlddental.org/what-we-do/projects/brush-day-night